Leveraging Big Data for Business Transformation: Strategies for an Integrated Approach

INTRODUCTION BY

PHILIP CARNELLEY

RESEARCH DIRECTOR
Software, IDC Europe

Big Data is a key enabler of digital business transformation. Timely and controlled access to insights, based on certified data, supports new processes based on automation and intelligent systems and supports analytics tools to inform business decisions.

To understand the opportunities and challenges presented by Big Data use and management, IDC surveyed 300 European leaders in Big Data usage and adoption, on behalf of FORCIVE.

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